Selling high-tech solutions to low-tech buyers?

Selling a disruptive, cutting-edge solution to a not-so-cutting-edge buyer? You'll soon learn that innovation is great in theory, but it brings its own set of challenges.   In my latest blog post, I share a simple 3-step process for pitching high-tech products to low-tech buyers.   Because prospects don't get what you're talking about. Your product is so far ahead of what most buyers in your market are using today that it doesn't seem to make sense to them. They're not concerned about that stuff.    And it's not their fault. It's your job to educate them about a better way of doing things. But you got to do this right, because they're not interested in learning about the latest piece of tech—unless you do THIS.   Go get'em! Steli PS: If you liked today's post, please share it on Twitter or LinkedIn. Here's a handy pre-written tweet for you.   Elastic Inc. PO Box 7775 #69574 San Francisco, CA 94120-7775 You may manage your email preferences anytime.